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The results show that service quality and trust significantly affect customer satisfaction, but price does not exhibit a significant influence on customer satisfaction.
Next, this study analyzes the data generated using the multiple regression analysis. This quantitative study uses 100 respondents selected by the purposive sampling technique. This study aims to test the variables that affect customer satisfaction of online transportation with regard to price, service quality, and trust. Recently, online transportation that enables people to freely choose and order transportation services with their smartphones is growing very rapidly in Indonesia.
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